The key challenges we faced on this project
Grundfos’ WIN & EARN loyalty programme allows installers to earn points and redeem vouchers every time they choose a Grundfos product. It’s the company’s way of saying thank you to their loyal partners.
The key touchpoint of the loyalty program is the app “GO Installer”, where partners installing Grundfos pumps can register vouchers for each pump they install.
However, registration of these vouchers was being done manually. A time-consuming process.
Grundfos is a large Danish pump manufacturer with more than 19,000 employees globally. Every year, they produce more than 16 million pump units. Their app is designed to reward loyal customers for every pump they install and encourage them to keep using them as their first choice provider.
Identifying user behaviours to create possibilities
Enhancing existing functionality
Sometimes it’s important to build on something as well as creating brand new solutions.
We spent time improving existing features to allow users to interact in the way they wanted. This meant allowing customers to enter token IDs manually or automatically, register single tokens as well as batches and to ensure users were always informed of any issues.